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New locations will offer non-intimidating Judgement Free Zone®, extremely low prices, free fitness training included in all monthly memberships, and more

Join now for $0 down and $10 per month with no monthly commitment until February 16!

New Jersey (Jan. 20, 2022) – Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S., and home of the Judgement Free Zone®, today announced the opening of two new locations in Hackettstown and Clifton, New Jersey.

Planet Fitness Clifton (Bloomfield Ave), located at 1065 Bloomfield Ave, off Route 3, is near retailers including Seasons, GNC and Dollar Tree, and is the second Planet Fitness location in Clifton*. The new location occupies 21,000 sq. feet of space. Planet Fitness Hackettstown joins nearby retailers ShopRite and Dollar Tree, occupies 14,000 sq ft. and is located at 1965 Rte. 57, #13 in the Mansfield Plaza.

The new locations boast state of the art cardio machines and strength equipment, a 30-Minute Express Circuit, rowing machines, fully equipped locker rooms with day lockers and showers, HydroMassage loungers, massage chairs*, tanning booths, Total Body Enhancement booths, free fitness training by a certified trainer through the PE@PF ® program, and more.

“We’re excited to expand our presence in Clifton and Hackettstown,” said Shannon Meyers, Vice President of Marketing, Grand Fitness Partners, a franchise division of Planet Fitness. “Finding the right gym can be intimidating, but Planet Fitness aims to make fitness accessible, affordable, and Judgement Free for everyone, as well as safe and squeaky-clean with our spacious clubs. We encourage everyone to take advantage of our limited-time grand opening membership offers.”

As an introductory special, members can join in-club or online for $0 enrollment on either the Classic membership ($10 a month), or the PF Black Card®, occurring now through February 16. The PF Black Card® membership, which is $22.99 a month, includes additional amenities such as the ability to bring a guest every day at no additional charge, access to all 2,200+ Planet Fitness locations, as well as access to massage beds and chairs and tanning, among other benefits*.

Members and non-members are invited to attend the Grand Opening Celebration at Planet Fitness Hackettstown on February 16th at 4:30PM and take advantage of exciting perks and giveaways. The event will feature a ribbon cutting, chances to win exciting prizes like a FREE 1 Year PF Black Card® Membership, and a 30-Minute Circuit workout led by one PF Hackettstown’s awesome certified fitness trainers!

Planet Fitness’ top priority continues to be keeping its members and employees safe and is the first fitness brand to receive the WELL Health-Safety Rating for Facility Operations and Management by the International WELL Building Institute (IWBI). The rating recognizes Planet Fitness’ leadership in adopting the leading framework to ensure a safer and healthier environment for its employees and members across all of its more than 2,200 facilities.

Enhanced COVID-19 safety and sanitization protocols at its well-ventilated and spacious clubs include:

Touchless check-in via the free Planet Fitness App
A Crowd Meter on the Planet Fitness App that allows members to check club capacity in real-time before even leaving the house
Increased sanitization every 20 minutes to continually clean and sanitize high-touch areas, with cleaning stations available for member use
Mask policies in accordance with local guidelines
For more information or to join online, please visit www.PlanetFitness.com or follow us on Facebook (www.facebook.com/PlanetFitness) and Twitter (www.twitter.com/PlanetFitness). Planet Fitness Clifton (Bloomfield Ave) is located at 1065 Bloomfield Ave Clifton, NJ 07012. Planet Fitness Hackettstown is located at 1965 Rte. 57 #13-2 Hackettstown, NJ 07840.

*PF Black Card® amenities may vary by location

*The first Planet Fitness Clifton location is located at 600 Getty Ave, Clifton, NJ 07011

About Planet Fitness

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of December 31, 2021, Planet Fitness had 15.2 million members and 2,254 stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico and Australia. The Company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 90% of Planet Fitness stores are owned and operated by independent business men and women.

About Grand Fitness Partners

Founded in 2010 by David Bidwell and Scott Linsky, Grand Fitness Partners is one of the fastest growing franchisees in the Planet Fitness system, and recently partnered with private equity firm, HGGC, in November 2021 to accelerate growth and expand the franchise’s footprint. Grand Fitness Partners has a growing database of +375K members in 57 locations across South Florida, Central California, and parts of New Jersey and Virginia. With a strategy centered on health & wellness, the franchise strives to achieve Planet Fitness’ mission to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment.

About HGGC

HGGC is a leading middle-market private equity firm with over $5.6 billion in cumulative capital commitments. Based in Palo Alto, Calif., HGGC is distinguished by its Advantaged Investing approach that enables the firm to source and acquire scalable businesses through partnerships with management teams, founders and sponsors who reinvest alongside HGGC, creating a strong alignment of interests. Since its inception in 2007, HGGC has completed more than 300 platform investments, add-on acquisitions, recapitalizations, and liquidity events with an aggregate transaction value of over $41 billion. More information, including a complete list of current and former portfolio companies, is available at hggc.com.