December 1, 2021 in New

Planet Fitness Announces Grand Opening in Davie, FL

New location will offer non-intimidating Judgement Free Zone®, extremely low prices, free fitness training included in all monthly memberships, and more

Join now for just $1 down and $10 per month with no monthly commitment!

DAVIE, FL (Nov. 23, 2021) – Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S., and home of the Judgement Free Zone®, today announced the opening of its new location in Davie, FL.

The new facility occupies 14,000 sq. feet of space and offers state of the art cardio machines and strength equipment, a 30-Minute Express Circuit, rowing machines, fully equipped locker rooms with day lockers and showers, HydroMassage loungers, massage chairs*, tanning booths, Total Body Enhancement booths, and more.

As an introductory special, members can join now for $1 down (usually up to $39 down) and $10 a month with no commitment until December 31, 2022. Stop by Planet Fitness Davie located at 2310 S University Dr, near retailers including Bath & Body Works, TJ Maxx, Ulta, and Old Navy, or join online at The new club will be open 24 hours a day, Monday through Friday (closing at 9 p.m. on Fridays), and open 7 a.m.- 9 p.m. on Saturdays and Sundays.

“We’re excited to open our 21st club in South Florida and welcome the Davie community to the Judgement Free Zone®, where everyone can experience our amazing amenities and take advantage of our limited-time grand opening membership offers,” said Shannon Meyers, Vice President of Marketing, Grand Fitness Partners, a franchise division of Planet Fitness. “Finding the right gym can be intimidating, but Planet Fitness aims to make fitness accessible, affordable, and nonintimidating for everyone, as well as safe and squeaky-clean with our spacious clubs.”

The PF Black Card® membership, which is $22.99 a month, includes additional amenities such as the ability to bring a guest every day at no additional charge, access to all 2,100+ Planet Fitness locations, as well as access to massage beds and chairs and tanning, among other benefits*.

Planet Fitness’ top priority continues to be keeping its members and employees safe with enhanced COVID-19 safety and sanitization protocols at its well-ventilated and spacious clubs, such as:

Touchless check-in via the free Planet Fitness App
A Crowd Meter on the Planet Fitness App that allows members to check club capacity in real-time before even leaving the house
Increased sanitization every 20 minutes to continually clean and sanitize high-touch areas, with cleaning stations available for member use
Mask policies in accordance with local guidelines
Planet Fitness prides itself on providing a high-quality experience at an exceptional value and being home of the Judgement Free Zone®, where members experience a hassle-free, non-intimidating environment. Membership includes a variety of other benefits, including brand name cardio and strength equipment, fully equipped locker rooms, flat screen televisions and free fitness training by a certified trainer through the PE@PF ® program.

For more information or to join online, please visit or follow us on Facebook ( and Twitter ( Planet Fitness Davie will be located at 2310 S University Dr., Davie FL 33324.

*PF Black Card® amenities may vary by location

About Planet Fitness

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of September 30, 2021, Planet Fitness had more than 15.0 million members and 2,193 stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico and Australia. The Company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 95% of Planet Fitness stores are owned and operated by independent business men and women.

About Grand Fitness Partners

Founded by David Bidwell and Scott Linsky in 2010, Grand Fitness Partners (formerly PF Atlantic Holdings) is one of the fastest growing franchisees in the Planet Fitness system, operating 42 Planet Fitness health clubs with the rights to continue to develop the areas of South Florida, Central California, and parts of New Jersey.

About HGGC

HGGC is a leading middle-market private equity firm with over $5.6 billion in cumulative capital commitments. Based in Palo Alto, Calif., HGGC is distinguished by its Advantaged Investing approach that enables the firm to source and acquire scalable businesses through partnerships with management teams, founders and sponsors who reinvest alongside HGGC, creating a strong alignment of interests. Since its inception in 2007, HGGC has completed more than 300 platform investments, add-on acquisitions, recapitalizations, and liquidity events with an aggregate transaction value of over $41 billion. More information, including a complete list of current and former portfolio companies, is available at

About Monogram Capital

Headquartered in Los Angeles, CA, and founded in 2014, Monogram Capital Partners has approximately $600 million of equity capital under management and focuses exclusively on investing in high-growth consumer and retail businesses. The firm seeks to partner with Founders and strong management teams, typically investing $5 million to $50 million of equity per transaction, backing brands including, Oatly, Foxtrot, Olipop, Genexa, Country Archer, Vive Organic and many other category leaders. To learn more about Monogram, please visit: